Portfolio
Social Media Content Creation
The goal of these projects was to create engaging social media content that promotes Salisbury University and connects with students. As part of the university’s digital marketing team, I helped come up with video ideas, filmed content, and edited short-form videos for TikTok and Instagram. My projects included student interviews, campus events, graduation content, and partnerships with the Washington Commanders. The videos helped increase engagement on Salisbury University’s social media platforms and reach a larger audience, with my work contributing to over 500,000+ views.
Musician Clients
The goal of these projects was to create promotional videos for local musicians and DJs to showcase their live performances. I worked with artists including Luke Borchelt, Late Dues, Joe Cox, and DJ HOLTS to capture footage of their shows and edit it into short videos for social media. I focused on highlighting the energy of each performance and creating content that represented each artist’s style. The final videos gave the artists content they could use to promote their music, reach new audiences, and showcase their performances.